There has never been a time where the voice of customers has been more accessible to businesses. They are voicing their opinions out on Twitter, endorsing products on Instagram and shooting branded TikTok content with subliminal messaging- all so that they can tell businesses what they want and how they want it. It falls on …
Obtaining the voice of customers is integral to any successful customer experience analytics. It gives brands both quantitative and qualitative customer experience data- Quantitative in the form of sentiment scores, Net Promoters Score (NPS) and Feedback Topic Categorization and qualitative in the form of audio testimonials and empathy maps. Here are the various methods businesses …
Voice of The Customer is paving a way for exponential business growth. In a hyper-connected world, the distance between a brand and its customer is minute. Brands are connected their customers via social channels, emails, highly targeted ad campaigns and digital feedback platforms (think TripAdvisor, Yelp and Google Reviews). With access to feedback through these …
